Beauty Industry

OPI Goes Matte for 2009

New color story strike a subtle tone.

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By: Jamie Matusow

Editor-in-Chief

OPI unveiled a new look in nail color – an edgy new matte finish that is daring, trend-setting, head-turning!New OPI Matte features six of OPI’s most in-demand shades in this must-have new look.

“OPI Matte is cutting edge for nails in terms of sophistication and style,” says Suzi Weiss-Fischmann, OPI executive vice president and artistic director. “An all-matte nail is fresh, confident, and very fashion runway, and OPI Matte is meant for those moments when you want to make a major fashion statement.OPI Matte does not wear as long as original OPI Nail Lacquer – but its impact is long remembered!”

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